The tourism platform Take off will offer discounts on the website, lower prices in the app, interest-free installments to travel through Argentina and promotions that double Passport Points. Travelers will be able to combine their Passport Points with another means of payment or take advantage of the purchase to add points and, when credited at the time of check-in, use them to purchase an activity or rent a car at the destination.
Meanwhile, the online travel agency Called will present exclusive discounts of up to 50% on selected products. For national destinations, it offers up to 6 interest-free installments, and in both national and international destinations discounts of up to 50%. “We continue to improve and offer more financing options and multiple payment options,” commented Magali Alvarez Howlin, Marketing Manager of Volalá. Among the benefits are traveler assistance with discounts of up to 50%; hotels with the best location, and with discounts of up to 25%; the best rates on flights, with up to 15% off; national experiences with 10% off; and car rentals, with discounts of up to 25%.
Supermarkets Jumbo, Disco y Vea will have great online offers of up to 35% off and up to 12 interest-free installments in Selected appliances. In categories like bedding, kitchen, home decoration and organization there will be up to 40% discount and up to 3 interest-free installments. Also highlighted is a up to 2×1 on selected beverage, grocery, fresh, perfumery and cleaning products, in addition to exclusive “Today Only” offers during the days that the event lasts.
For their part, home improvement brands, Easy y Blaise, They will offer discounts of up to 40% off throughout the website and 3 interest-free installments; and up to 30% discount on selected products, respectively.
Carrefour From Saturday, November 4 to 8, it will offer its Black Carrefour with special offers and discounts in all its Hypermarkets, Maxi and carrefour.com.ar. For example, you will have 2×1 in diapers; 3×2 on wines and sparkling wines; 20% discounts on cheeses for snacks; 25% discount in 1 payment or 6 interest-free installments on all SMART TVs, air conditioners and ventilation; 3×4 on tires with up to 6 fixed installments. In addition, it offers exclusive financing with the Mi Carrefour Crédito card with up to 6 interest-free installments on all electricity.
Avon: Consumers will be able to find discounts of up to 40% on makeup and faceuntil 45% on exclusive sets from their Anew line facial care. There will also be a selected category with discounts of up to 50% per day: on the first day of the event you will find this offer on products AnewTuesday in makeup products Power Stay and on Wednesday in the body category. All these offers can be accumulated with other discounts, for example, purchases over $20,000 will have free shipping and an additional 15% off and those over $25,000 will have an additional 20%, also with free shipping.
Nature will participate with discounts of up to 65% and accompanying consumers with 3 interest-free installments on purchases over $30,000. At the same time, in order to highlight its main categories, the brand will offer a 35% off on selected Perfumery, 20% on spare parts, 30% on makeup and 3×2 in skin care products cabello. Those who carry out their purchases through the Natura App they will be able to access special sales, As well as those users who buy for the first time will be able to enjoy a welcome kit, discounts and gift products.
NESCAFÉ Dolce Gusto: Discounts of up to 30% on their machines available throughout the week.
Calm, The rest and well-being brand announced its participation in Cyber Monday 2023 with a complete offer on all its products, offering a 20% discount on all products.
Users who choose WAY They will be able to take advantage of a 20% refund in different items, in online stores, and an additional 10% savings in stores that are members of CACE.
City Store: From November 6 to 12, it offers up to 6 interest-free installments throughout the store, with free shipping nationwide in the Technology, Appliances and Home verticals. A large number of Home products also have discounts of up to 40%. In addition, the bank offers up to 24 interest-free installments in the entire Sustainable product category.
BNA Store: It offers up to 12 interest-free installments paying with MODO in all categories and products on the site, with free shipping on selected products and pick-up points that the customer can choose to pick up their order at a physical store near their location.
Macro Premia: You can participate with the exchange of points and with financing of up to 9 interest-free installments throughout your store, combinable with points (combination of the purchase with points + pesos accessing the 9 interest-free installments) and free shipping throughout the country.
While Columbia Store although it does not participate in Cyber Mondayfrom November 6 to 12, holds the installment blowout, this is the financing of up to 12 interest-free installments in all categories and products in the store.
“In a time as uncertain as the current one, bank stores consolidate their differential, which is the possibility of providing superior financing alternatives, which due to the context it is very difficult for other types of e-commerce sites to offer. That is why we hope May the interest-free installments be the stars of this Cyber Monday“, said Eliana Velarde, avenue+ commercial leader.
Newsan Store, one of the largest retailers in the country, will participate in Cyber Monday 2023 for the second consecutive year. With discounts of up to 60%, promotions and up to 6 interest-free installments, on own brands.
Start_ joins this new edition of CyberMonday, in which it will offer a 30% discount and up to 6 interest-free installments on selected technology products, such as consoles, smartwatches, notebooks and televisions, among others.
In Cetrogar Selected products can be purchased in up to 6 interest-free installments and with discounts of up to 30% and free shipping.
What is expected for Cyber Monday?
According to the national study carried out by the innovation and trends consultancy Trendsity during the third week of October, 94% of Argentines acknowledge being very or quite concerned about the situation in the country. Especially the segment between 31 and 40 years old, “Concern about the future is high and expectations are not renewed,” says Mariela Mociulsky, CEO and founder of Trendsity.
In a context of inflation that in September registered a monthly increase of 12.7% and accumulated a variation of 103.2% according to the Consumer Price Index (CPI), the economy tops the ranking of concerns.
73% of the cases surveyed by the report carried out in October mentioned having changed their usual brand for more accessible brands, across all socioeconomic levels. In addition, 73% say they advance some purchases to protect themselves from inflation as much as possible.
“The uncertain outlook can still awaken the connection of brands with their audiences, as long as they make an adequate reading of the situation and deploy honest strategies where the perception of the future is empathetic with that of the consumer,” analyzes Mociulsky.
Sector leaders analyze the scenario and anticipate eDay
For Juan Pablo Parody, CEO of PrestoTienda, “On Mother’s Day, there was strong demand at the last minute, improving sales on that date and we believe that this trend can be maintained. Consumers take care of their spending and do so more conservatively and we estimate that this will also happen on Cyber Monday. We were able to reveal that the most important verticals were: Fashion and Clothing, Technology, Food and Beverages, Services, Home Furniture and Garden.”
For his part, Franco Tertzakian, CEO and co-founder of shipnow, comments: “Despite being in a special context, expectations are good. At shipnow we have been observing year-on-year growth in the order of 30% driven by the growth of ecommerce in general. We understand that financing is what continues to drive over discounts or other actions by sellers. On the other hand, the consumer is attentive to the opportunities that arise on this special date and takes the opportunity to advance year-end purchases or purchase necessary products such as food and beverages, health and cosmetics, etc.
“On special dates like this, brands outline strategies to offer attractive and convenient proposals.” “Exclusive offers are key since in contexts of urgency and uncertainty, impulse purchases increase. Flash sales can be an excellent resource since they are discounts for a limited time,” they point out from Invoicing.
“2 for 1, packs, exclusive benefits such as free shipping or discount coupons for future purchases, are part of the initiatives that should not be missed for the date,” details Lorena Comino -CEO and co-founder of Facturante.
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