The “11-11” online shopping festival reveals consumer preferences in China

show up Consumers Young Chinese are increasingly interested in local brands while imported products continue to gain popularity, according to insights from Chinese e-commerce giant JD. An analysis of big shopping data on JD’s website during the country’s annual online shopping boom “Double 11” showed that about 62 percent Of spending on local brand products is made by consumers born in the 1990s and 2000s, according to Xinhua.

The online shopping wave is characterized by widespread and heavy discounts, and usually lasts from late October to mid-November, with its peak often on November 11. On the other hand, it has seen national pavilions selling local specialties to foreign countries and online supermarkets selling imported products on the platform. E-commerce transactions increased more than threefold.

JD website data indicated that products from European countries are very popular, especially those coming from France, Germany, the Netherlands, Italy and Spain, adding that cosmetics, maternal and infant products, and health products are among the best-selling goods.

First introduced in 2009, “Double 11” has continued to see strong spending flow to one of the world’s largest consumer markets, and the number of merchants participating in JD’s “Double 11” promotions has broken the record once again, increasing by more than 1.5%. times compared to the same period last year. Meanwhile, more than 60 brands saw sales exceeding 1 billion yuan (about 137.2 million US dollars) on JD’s website during the online shopping festival.

The e-commerce festival has also seen an increase in live streaming as a channel to promote products and get discounts. JD’s purchasing and sales staff has drawn widespread attention this year by becoming live streamers, attracting more than 380 million visits by the end of November 11, according to the company.

The post first appeared on

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top