The volume of packages sent in China on the occasion of Singles’ Day, the largest annual consumer festival in the Asian country, reached a new record this year, with an increase of 23.22% compared to the previous year.
The State Post Officecited today by the official Xinhua agency, reported that between November 1 and 11, fast courier companies managed 5,260 million shipments.
Although he Single’s Day It is celebrated on November 11 – it is also known as “double eleven” -, for a few years stores do not limit offers to that daybut they open the campaign between mid and late October.
It is Saturday 11-11 shipping companies collected 639 million packages, almost double the usual volume, which is 15.76% more than in 2022.
The Post Office highlighted in a statement, echoed by the Efe agency, that The flourishing express shipping sector “contributes to the recovery and expansion of the consumer market and demonstrates the resilience and vitality of the Chinese economy.”
Singles’ Day was marked this year by caution among Chinese consumers when it comes to spending heavily in the face of uncertainty caused by a slower-than-expected economic recovery after the lifting of China’s strict anti-pandemic policy at the beginning of last January.
A survey by the American consulting firm Bain and Co. collected this week by local media indicated that more than three quarters of the 3,000 potential consumers consulted planned spend the same or less than in 2022 on this Singles’ Day.
For their part, large electronic commerce platforms such as Ali Baba o JD They tried to tempt the public with especially low prices, although they maintained, with respect to the distribution of their profits this day, the discreet profile of the last two years, when they were under the scrutiny of the State for their growing power.
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