The Taxi Corporation affiliated to the Roads and Transport Authority (RTA) has signed an agreement with (Adtec 7) Corporation for Marketing Management with the aim of operating advertising screens in limousines of the corporation’s fleet of vehicles, in order to promote and display the various products and services offered by the advertising companies.
The signing of the agreement comes within the framework of the Dubai Taxi Corporation’s endeavor to develop its revenues and diversify the corporation’s investments, in addition to providing transportation services in accordance with the highest international standards that are characterized by innovation, digitization and sustainability..
The agreement was signed on behalf of the Dubai Taxi Corporation by Mansour Rahma Al Falasi, Executive Director of the Corporation, while Reem Abdullah Baljafla, Executive Director of the company, signed on behalf of (Adtech 7)..
financial sustainability
Al-Falasi explained that the agreement is in line with the Foundation’s objectives to enhance cooperation and partnership with the private sector operating in the advertising sector, in addition to achieving the strategic goals of financial sustainability, by enhancing profitability, developing and investing revenues.
He added that the Dubai Taxi Corporation is keen to use the latest technologies to meet the needs of customers and to employ innovative ideas in digital marketing.
The agreement includes the operation of advertising screens in more than 100 limousines, as the corporation will work in the future, through the agreement, to operate advertising screens in all limousines owned by the Dubai Taxi Corporation, which are designed to meet the needs of international visitors to Dubai, entrepreneurs, as well as various customers. Categories of dealers within the Emirate of Dubai.
Innovative advertising methods
For her part, Reem Abdullah Al-Jaflah expressed her happiness at signing the agreement with the Dubai Taxi Corporation, as an organization that has experience and expertise in the field of advertising through its fleet. To the largest audience with innovative advertising methods.
Baljafila also confirmed that (ADTech 7) is keen to make all the efforts required to achieve the objectives of the agreement through constructive cooperation and ensuring the complementarity of the efforts of the two sides, especially since the Dubai Taxi Corporation is a pioneer in providing advanced transportation services in accordance with the best international standards..
Around the clock service
It is worth noting that the limousine service is provided by the Dubai Taxi Corporation around the clock, and it also comes within a group of services, amenities and care that adhere to the highest levels of transport quality standards that meet the needs of the public..
