Del Mar council receives annual Measure Q report

Del Mar City Council members received an annual report about Measure Q, a 1% sales tax that residents approved in 2016, for the 2022-23 fiscal year.

“What you can see clearly is that Measure Q revenues have recovered from the pandemic,” said Alan Lonbom, chair of the city’s three-member Measure Q Citizen Oversight Committee.

Revenues from Measure Q were $2.9 million in 2019, according to city data, then dipped to $2.3 million in each of the following two years in the Covid-19 pandemic. It rebounded to $3.3 million at the end of the 2022 fiscal year and $3.4 million at the end of the 2023 fiscal year.

Measure Q expenditures from the 2022-23 fiscal year budget totaled about $1.67 million, including the first phases of the citywide utility undergrounding project. The city completed Tewa Court as a pilot project in the beginning of 2023, and is making progress on areas 1A and X1A.

According to city data, Measure Q revenue as of the end of the 2023 fiscal year came 41% from restaurants, 24% from “general consumer” spending, 11% from business and industry, and 24% from “other” sources.

The city also noted that Measure Q revenue was not as impacted by the pandemic as general sales and use taxes.

“This was largely due to the difference on how Measure Q tax is collected for online sales and out-of-town vehicle purchases made by Del Mar residents,” according to a city staff report. “Although leveling off, online purchases increased dramatically during the pandemic especially during the shutdown of businesses. Online purchases made by residents, for businesses located outside of Del Mar, are required to pay an additional 1% in Measure Q tax, which is directly allocated to Del Mar. In addition, Del Mar receives a full 1% Measure Q tax on vehicle purchases by Del Mar residents from out-of-town vendors/car dealers.”

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